Cycling Club Sponsorship

At Love Velo, we’re passionate about all cyclists. We believe that every ride is an adventure, a journey of self-discovery, and an opportunity for personal growth.

Our sponsorship programme doesn’t merely focus on the professional peloton or the grandest of tours, but nurtures the beating heart of our great cycling culture: the grassroots. We’re dedicated to supporting the everyday cyclists, from the fells of the Lake District to the Suffolk flats, as they push their own boundaries, one pedal stroke at a time.

We are therefore proud to offer all cycling clubs, an opportunity to be sponsored by Love Velo.

We sponsor 1 club per month by providing £500 to the club for anything that we believe the club are doing to benefit the grass roots of our Great British Cycling culture.

To be eligible for the monthly sponsorship, all you need to do is apply below.

Note: Such has been the success of our grants, that whilst we welcome applications, all grants have now been placed for at least the next 6 months, at which point the scheme will be reviewed.

We choose our sponsor partners very carefully as our approach to sponsorship is not one of fleeting interest, but a commitment to foster proper relationships, anchored in mutual respect and a shared passion. We're in for the long haul, supporting as many cycling journeys as we can, from the first tentative pedal strokes to moments of elite sporting achievement.

1. We assess all applications and will make a choice, at our discretion, on who we believe will use the £500 grant to most benefit the grassroots of cycling.
2. We will provide the club with £500 (this must be a club bank account and cannot be a personal account).
3. You will provide us with your logo, and we will create a lock up sponsorship logo featuring our logo and your club's logo. We will use that lock up logo across our platforms.
4. You will provide a social post on your social platforms to announce the sponsorship.
5. You will provide us with a compelling story telling us what the money is being used for and why, which we can use and adapt across all our platforms.

How Does the Sponsorship Work